Damon personally finds it “odd” for people to suddenly know who he is and for him to have a platform; therefore, he says he wants to utilize his privilege to raise greater awareness about key issues that may not directly impact the Western world.
“I chose this issue because it’s massively complex. It’s interesting. It’s hugely important. It undergirds all of these issues of extreme poverty and nobody in the West is really talking about it and so it felt like the right (thing to do).”
By attending events like the WEF Forum, Damon uses his platform to promote these issues, rather than draw focus on his acting — and in recent years, corporations have gradually become more involved. He explained how social responsibility has been pushed further to the front of corporate agendas, and therefore change is happening — for the better.
“It’s different from four years ago. These companies, they really are (caring about social responsibility) — and that’s about the consumers moving them in that direction. It matters to consumers. It matters to millennials — like the partnership we have with Stella Artois, they are putting very real money behind this, because it matters to the people, it matters to their consumers,” said Damon.
He added that this has become a “wonderful thing” as everyone can have “a voice in this conversation.”
from Viral News Updates http://bit.ly/2D62OFl
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