Speaking to CNBC Tuesday, Sorrell said the company had “investigated the background to it (the allegation) and found nothing material. “We moved on from then and I decided to go off and start something new,” he added.
Sorrell’s new ad network, S4 Capital, is “very focused” on “the digital part of the market,” he said, equating it to around 20 percent of the total advertising and marketing services market.
“We’re focused on three things: First-party data, digital content and programmatic media planning and, last but not least, is programmatic media planning and buying,” he said.
The agency has been on an acquisition spree in recent months, looking for digital-only assets. Sorrell’s start-up outbid his former company to buy the Dutch agency MediaMonks last July and snapped up U.S. outfit Mighty Hive in December, as part of a strategy to focus on content and programmatic commercial advertising.
“That focus on digital, (a) faster, better and cheaper (market) and having a unitary structure are pretty key in the environment we’re going into in the next couple of years,” he said.
from Viral News Updates http://bit.ly/2RIY56O
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