As hype over the Model 3 in the U.S. dies down, and attention shifts to Tesla’s forthcoming Model Y and semitruck, Wall Street is watching Tesla’s sales numbers in Europe and China for hints at the company’s potential to grow into a mainstream car-maker. Musk noted both regions in his email.
“What has made this particularly difficult is that Europe and China are simultaneously experiencing the same massive increase in delivery volume that North America experienced last year.”
Wedbush analyst Dan Ives mentioned the importance of overseas markets in a bullish note to investors on Wednesday:
“While there are Street worries that some European unit shipments might spill over into the second quarter and out of the first-quarter, which could skew linearity in the first half of 2019, we believe the Street is well aware of this potential timing dynamic and ‘air pocket’ quarter as underlying pent-up demand looks robust on this new European frontier based on our analysis.”
Ives also sees China as a potential growth catalyst for Tesla, on the heels of recent price cuts that could make Tesla vehicles more accessible to customers there.
Here’s the email in its entirety.
From: Elon Musk
To: Everybody
Subj. Vehicle Delivery Help Needed!
March 21, 2019
For the last ten days of this quarter, please consider your primary priority to be helping with vehicle deliveries. This applies to everyone. As challenges go, this is a good one to have, as we’ve built the cars and people have bought the cars, so we just need to get the cars to their new owners!
What has made this particularly difficult is that Europe and China are simultaneously experiencing the same massive increase in delivery volume that North America experienced last year. In some locations, the delivery rate is over 600% higher than its previous peak! This was further exacerbated by supplier shortages of EU spec components and a sticker printing error on our part in China that were only resolved in the past few weeks.
North America is also stressed, as the final month of this quarter is almost all North America builds. Moreover, for the first two weeks of March, most cars were sent from our factory in California to the East Coast to ensure arrival before the end of quarter.
The net result is a massive wave of deliveries needed throughout Europe, China and North America. This is the biggest wave in Tesla’s history, but it is primarily a function of our first delivery of mass manufactured cars on two continents simultaneously, and will not be repeated in subsequent quarters.
To help, please contact Sanjay Shah in North America, Robin Ren in China and Ashley Harris in Europe.
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